What first inspired you to get involved with Ronald McDonald House WA and the Ride for Sick Kids?
The Ride for Sick Kids was the catalyst that pushed me to prioritise fitness as an adult. I had close friends who had been riding for years, and eventually I decided to buy a bike and set myself a challenge.
As a family business, we’ve always felt a strong connection to causes that support children. Helping sick kids and their families aligns naturally with our values. When you understand what Ronald McDonald House WA provides — keeping families together during some of the hardest moments of their lives — it’s a cause that resonates deeply.
Why was it important for Foodfolk to be more than just a sponsor?
For us, sponsorship isn’t about writing a cheque and stepping back. It’s about leadership and participation. If we believe in something, we show up for it. That means riding the 500 kilometres alongside everyone else and contributing in the way we know best. By keeping riders fuelled and supported throughout the journey. Being hands-on reflects who we are as a business and demonstrates genuine commitment to the cause.
What stands out to you about the camaraderie among riders?
There’s something powerful about tackling tough terrain and long days together. Whether it’s steep climbs or unpredictable weather, everyone supports one another through it.
Shared challenges build genuine connection. That spirit of encouragement and teamwork is what defines the Ride, people united by a common purpose, pushing through for the families who rely on the House.
Foodfolk plays a key role in fuelling riders. Why is that important?
We believe in contributing through our strengths. For us, that’s creating quality food that brings people together and keeps them going.
Providing nutritious, satisfying meals ensures riders can perform at their best while also feeling cared for. It’s our way of supporting both the physical demands of the Ride and the sense of community that surrounds it.
How do you balance performance nutrition with comfort?
Food is more than fuel. During an event this demanding, meals need to sustain energy while also offering comfort at the end of a long day.
Our approach combines balanced nutrition with the warmth and familiarity that food can provide. That balance reflects what we stand for as a business: nourishing people in a way that feels personal and considered.
What would you say to someone considering getting involved?
Ronald McDonald House WA plays a vital role in keeping families close to their sick children, whether they’re travelling from regional towns or nearby suburbs. The impact is immediate and meaningful.
If you want to ride, donate, volunteer or sponsor, you’re directly contributing to families staying together when it matters most. The Ride for Sick Kids welcomes people of all abilities, and every form of support makes a difference.
For Foodfolk, the Ride for Sick Kids is ultimately about community, people from all walks of life coming together to create tangible support for families in need. And whether on the bike or cheering from the sidelines, that commitment continues to drive Salim and the Foodfolk team forward.
